Grassroots
Design Consultant, 2025
In 2025, I began building out the brand guidelines and marketing materials for a football kit startup. Competitor analysis revealed a general design sensibility stuck in 2007, so I leveraged highly polished, modular designs with Premier League-esque splashes of sporty color. The grainy photography and sleek aesthetic works well with the roots of the company.
Brand construction
Wordmark and symbol in Futura alternate “The Future”, which lends a modularity to particular letters. Color system prioritizes bold color washes.
Building out assets
Batch of marketing and product assets.
